Hair’s the thing… To advertise it’s new fall collection, Japanese retailer Uniqlo has decided to take hair to task by launching Uniqlo HairDo, a site that matches 16 different hairstyles with their fall wardrobe staples. The site, created by the Japanese studio Projector, illustrates steps to the new hairstyles with a combination of beautifully shot photographs and gifs. There is also a link to the retailer’s new Pinterest site. Just one of the new ways the company is trying to become a lifestyle brand. We love to see innovation in marketing, but what’s up with these hairstyles??? With the teased beehives and messy bobs, feels like we’re in the middle of a disheveled time warp… 

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  1. kellycomarketing posted this